Value: Ulta Beauty Break 10/5/16

Benefit likes to do cute novelty items for their GWPs, often cosmetic bags, which I personally really like. Unfortunately, I don’t have a good way to calculate value. Sometimes they’ll list the bags for sale on their main site, but right now at least I don’t see this one offered.

16-10-05
They’re Real! Beyond Mascara mini (0.1 oz), They’re Real! Tinted Lash Primer mini (0.1 oz), Ka-Brow in 03 Medium mini (0.03 oz), BROWVO Conditioning Primer Nutrient-Rich Eyebrow Primer (0.03 oz), Pink Emblem Case

The minimum spend for this Beauty Break was $50. For value calculations, as always, I used the smallest size and biggest size (i.e. the lowest buy-in and the best value) available at Ulta. Confusingly, the email and photo advertise a sample of the Total Moisture Facial Cream, but the item descriptionI already have more Benefit mascara samples than I can use (one of They’re Real and two Roller Lash) and the Ka-Brow isn’t my color.  instead includes a sample of Ka-Brow.

  • They’re Real! Beyond Mascara mini, 0.1 oz @ $24/0.3 oz = $8.00, or @ $12/0.14 oz = $8.57
  • They’re Real! Tinted Lash Primer mini, 0.1 oz @ $24/0.3 oz = $8.00, or @ $12/0.14 oz = $8.57
  • Ka-Brow in 03 Medium mini, 0.03 oz @ $24/0.1 oz = $7.20
  • BROWVO Conditioning Primer Nutrient-Rich Eyebrow Primer, 0.03 oz @ $28/0.1 oz = $8.40
  • Pink emblem case, unknown value

Total value: $31.60 to $32.74 plus value of case
Their stated value was simply “over $30” which is definitely true. If you value the case at $10-15, the value holds up pretty well compared to the last two weeks. 

9/21/16 featuring Becca: minimum spend $50, value $45.40 to $46.84
9/28/16 featuring Philosophy: minimum spend $50, value $41.12 to $46.95

I’m not aware of any free-with-any purchase GWPs this week. If you hit the minimum spend exactly, were willing to pay the retail price-per-oz for the GWPs, and value the case at $10, you’d be getting 45-46% off.

Personally, I already have more Benefit mascara samples than I can use (one of They’re Real and two Roller Lash) and the Ka-Brow isn’t my color. I’m interested in trying the lash and eyebrow primers, and I do have a soft spot for cosmetic bags that I really don’t need, but it’s not uncommon for Benefit to offer significant brand-specific GWPs that can be stacked with Beauty Breaks or other promos, so this isn’t particularly tempting.

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