Value: Ulta Beauty Break 10/26/16

This week’s Beauty Break featured Julep, with a $50 buy-in. Their description appears to have an error; the listed size of the “When Pencil Met Gel” is the full size. They recently released a set of mini When Pencil Met Gel that were 0.02oz each so I used that size for calculations.

16-10-26

  • Length Matters Buildable Lengthening Mascara, 0.2 oz @ $20/0.35 oz = $11.43
  • Take a Breather Oxygen Nail Treatment in Sheer Pink, 0.12 oz @ $18/0.27 oz = $8.00
  • When Pencil Met Gel Long Lasting Gel Eyeliner in Blackest Black, 0.02 oz @ $16/0.042 oz = $7.62
  • It’s Whipped Matte Lip Mousse in Bisou, 0.07 oz @ $20/0.14 oz = $10

Total value: $37.05

I’m not at all impressed by the value of this set, especially since Julep Mavens (technically free to join I think, as long as you skip all the monthly boxes) get 20% off everything, and Julep routinely offers various promotions that easily take 50% off of even Maven pricing.

9/21/16 featuring Becca: minimum spend $50, value $45.40 to $46.84
9/28/16 featuring Philosophy: minimum spend $50, value $41.12 to $46.95
10/05/16 featuring Benefit: minimum spend $50, value $31.60 to $32.74 + cosmetic bag value
10/12/16 featuring Living Proof: minimum spend $50, value $20.47 to $39
10/19/16 featuring assorted brands; step-up featuring Philosophy: minimum spend $60, value $93.00 to $94.48; step-up minimum spend $75, additional value $11.28 to $15.60 + cosmetic bag value

Ulta currently also has two free-with-any-purchase GWPs that I’m aware of:

  • Joico K-PAC Color Therapy Luster Lock, 1.7oz, $4.99 (now on sale for $3, cheaper per oz than the 4.7 oz size)
  • Lancome Advanced Génifique Youth Activating Concentrate – this is incorrectly listed as 0.5 oz online but I received my order from last week and it’s actually 0.27 oz, which retails for $20, or @ $175/3.4 oz = $13.90 value.

Total value: $16.90 to $24.99

If you hit the $50 minimum spend exactly and were willing to pay retail price per oz for all the GWPs, you’d be saving 52-55%, which on paper is pretty much in line with values from previous weeks, but the fact that Julep can easily be obtained at a discount makes this Beauty Break unimpressive to me.

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