Value: Ulta Beauty Break 11/02/16

Smashbox, $50 buy-in. Pretty unremarkable in my opinion.

16-11-02

  • Photo Finish Hydrating Under Eye Primer, 0.17 oz @ $29/0.33 oz = $14.94
  • Full Exposure Mascara in Jet Black, 0.14 oz @ $22/0.38 oz = $8.11
  • X-rated Mascara in Rich Black, 0.14 oz @ $22/0.30 oz = $10.27
  • Photo Finish Foundation Primer, 0.25 oz @ $16/0.50 oz = $8 or @ $36/1 oz = $9
  • Photo Finish Pore Minimizing Foundation Primer, 0.25 oz @ $16/0.50 oz = $8 or @$39/1 oz = $9.75

Total value: $49.32 to $52.07

The value seems pretty reasonable, I’m just not excited about this set. Smashbox gives out samples of the Photo Finish Primer all the time, which makes them feel less valuable.

9/21/16 featuring Becca: minimum spend $50, value $45.40 to $46.84
9/28/16 featuring Philosophy: minimum spend $50, value $41.12 to $46.95
10/05/16 featuring Benefit: minimum spend $50, value $31.60 to $32.74 + cosmetic bag value
10/12/16 featuring Living Proof: minimum spend $50, value $20.47 to $39
10/19/16 featuring assorted brands; step-up featuring Philosophy: minimum spend $60, value $93.00 to $94.48; step-up minimum spend $75, additional value $11.28 to $15.60 + cosmetic bag value
10/26/16 featuring Julep: minimum spend $50, value $37.05

The only current gift-with-every-purchase GWP I’m aware of is the Joico K-PAC Color Therapy Luster Lock, 1.7oz, $4.99 (now on sale for $3, cheaper per oz than the 4.7 oz size).

If you hit the $50 minimum spend exactly and were willing to pay retail price per oz for all the GWPs, you’d be saving 51-53%, which is in line with typical Beauty Break values.

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